It's one structure with seven fields, and you fill it once by hand or let the Lab fill it for you.
Here's the skeleton, in the order it should run on the page. The headline pairs the client's name with a numeric result and carries a one-line setup beneath it naming who the client is and the core problem they had. The client logo and category line delivers instant credibility and context. Problems 1 through 3 lay out up to three starting problems, each paired with the specific process element that solved it. The results field gives three numbers that back up the headline. The quote is a named quote from someone at the client. The call to action asks for one clear next step from the reader. The client credit line acknowledges the client's own team.
Reuse this exact skeleton for every case study you publish. The fields don't change, only what you put in them does, and that consistency is what makes the template fast the second and third time you use it.
The headline follows a pattern: "Client lifted X by doing Y," with a real number standing in for X, plus a one-sentence setup naming the client and their core problem before you solved it.
Each problem should be specific enough that a reader recognizes their own situation in it, and each process element should name the actual lever you pulled, not a vague phrase like "strategic optimization." The results band needs three numbers, not adjectives, and at least one of them should connect a marketing metric to a business outcome if you can manage it.
The quote should sound like a person talking, not a press release, and the call to action should ask for one specific next step. See these fields filled in with real numbers in the worked examples inside the 7-minute case study.
The seven fields hold for every archetype, but the emphasis shifts. A Proof Machine leans hardest on the results band, often pulling one number up into the headline itself and letting the rest of the page support it. A Transformation Story stretches the problem and process fields into phases across a longer timeline instead of three flat bullets.
A Craft Showcase leans on visuals in the intro and process sections, but it still needs at least one number in the results field, or it reads as unproven work instead of a case study. A Big Idea and a Method Demonstration keep the standard shape but push harder on the process fields, since the thinking or the system is the actual product being sold.
For the full logic behind each archetype, read the agency case studies guide.
This template is free to copy and reuse as many times as you want. But filling seven fields by hand still takes real time, and most agencies stall out somewhere between the problem list and the results band because they're second-guessing the wording instead of just writing it down.
Case Study Lab skips that friction entirely. Answer a handful of prompts about the client, the problems, and the results, and it recommends your archetype, fills every field, and exports a finished page ready to send or publish. You get the same seven-field structure without any staring at a blank document, and without waiting on a designer's calendar to open up.
Copy the template above by hand for your next case study, or let the Lab build it for you in the time it takes to answer the prompts. Either way, you end up with the same seven fields, filled in correctly.
Yes, there's a seven-field structure that flexes by archetype. It covers the headline with the numeric result, the client logo and category, up to three problems each paired with the process that solved it, the results, a named client quote, the call to action, and credit to the client team.
The template runs seven fields in order. You start with the headline, then the client logo and category, then up to three problems each paired with the process element that solved it, then the results with three numbers, then a named client quote, then a call to action, and finally credit to the client team.
The full structure is laid out on this page and you can copy it directly. If you'd rather not fill it in by hand, Case Study Lab fills every field for you free from a few inputs and exports a finished, ready-to-send case study.
Answer a few prompts, get a finished, export-ready case study.
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