Most agencies hire biz dev too early and watch the new hire fail in six months. The WTF Biz Dev Assessment scores your readiness across five dimensions, tells you which of the five stages you're at, and gives you the 3-sprint plan to close the gaps. Before you spend $200K on the wrong hire.
5 minutes. Free. Your readiness score, delivered instantly.
Three patterns predict whether your biz dev hire works or fails. Most agencies don't run the diagnosis before making the hire, then blame the hire when the system fails them.
You're still the entire sales system. There's no pipeline machine for the new hire to step into. They spend six months figuring out what your offer is and quit before they ever close anything. Then you blame the hire.
Revenue is flat. You waited until the pressure forced the decision. Now you need the new hire to fix the company while ramping. They burn out in two quarters because their first deal had to be closed yesterday.
Your lead flow is referrals. Your sales process is in your head. Your ICP is "companies who need marketing." The new hire has nothing to plug into and nobody else who knows how to sell. The hire fails because nothing else is built, and the founder still owns every meaningful sale.
Not a personality test. Not a recruiter's pitch. A scored diagnostic across the five dimensions that determine whether your next biz dev hire works or fails, plus the specific moves to make before you spend the recruiting fee.
Strong delivery and relationships, but the entire sales motion routes through the founder. Hiring a biz dev person at this stage usually burns six figures and pushes out the actual fix by twelve months.
Document the founder's actual sales process before hiring anyone. The first hire's job is to execute a system you've already built. They can't invent one for you.
Founders considering their first biz dev or sales hire who want to know if it's actually time, or if there's something to fix first.
Owners whose last biz dev hire failed and want to know what was actually broken before doing it again.
Owners ready to scale past founder-led sales who need to see exactly which dimensions are blocking them.
A short set of questions about your sales infrastructure: lead flow, sales process, ICP and offer clarity, founder dependency, proof and enablement. No fluff. No trick questions.
We score your answers and analyze your agency's web presence to place you in one of five readiness stages, with a composite score and dimension breakdown. Delivered instantly.
You walk away with a clear hire-or-wait verdict, plus a 3-sprint plan tailored to your specific stage. Then go run it.
No. The readiness report is the whole point. You'll get a real, scored diagnostic with a clear hire-or-wait verdict and a 3-sprint plan you can run yourself. SalesOS Studio is mentioned at the end if your results suggest you'd benefit from help installing the system, but the assessment stands on its own.
Most sales readiness assessments score your sales team. This scores your readiness to add a sales team. The difference matters because most agencies hire before the underlying system exists, then blame the hire when the system fails them.
Maybe. The readiness assessment doesn't argue against eventually hiring. The point is whether you're ready right now, and what the new hire would walk into. About 60% of agency owners find they're earlier in the readiness curve than they thought. The assessment shows you what to fix first so the next hire actually works.
Stage 1 is "All Founder, No System" — you are the sales engine. Stages 2 through 4 represent progressive build-out: pieces of the system exist but the founder still carries critical pieces. Stage 5 is "Engine Hot, Hire Now" — the system runs without you and the next hire is the right move. The assessment tells you which stage you're at and the moves to climb to the next one.
You'll get your report and a short follow-up series with context on your results. No daily emails. No 47-step nurture sequence. Unsubscribe anytime.
5 minutes. 5 dimensions. One clear answer about whether you're ready to hire biz dev. Take the WTF Biz Dev Assessment. Get your readiness report.
TAKE THE FREE ASSESSMENTFree. 5 minutes. Results delivered instantly.