FREE CASE STUDY BUILDER

TURN A CLIENT WIN INTO
PROOF IN MINUTES

Answer a few prompts and get a client-as-hero case study with the numbers up top, ready to export to PDF and social, no designer and no two-week production cycle required.

Free. Email to save your work. That's it.

7 min
Build time
5
Case study archetypes
1-click
PDF + social export
$0
To start
THE PROBLEM

YOUR CASE STUDIES ARE OLD, SLOW, OR NONEXISTENT

01

It Takes A Village

They take a designer, a writer, and client sign-off, so they never get made.

02

Eighteen Months Stale

The ones you have are eighteen months stale and pitch a problem nobody has anymore.

03

The PDF You Hide

When a prospect asks for proof, you send a PDF you're quietly embarrassed by.

HOW IT WORKS

SEVEN INGREDIENTS, SEVEN MINUTES

You lead with a numeric result up top, the number a buyer stops scrolling for.
You feature the client's logo, doing the trust-transfer work before anyone reads a word.
You name three starting problems, the ones the client had before you showed up.
You explain your process plainly enough that a prospect could repeat it back to you.
You include a quote in the client's words, not yours.
You close with a call to action that tells the reader what to do next.
You give client credit, so the win reads as earned, not staged.

Case Study Lab assembles all seven for you, in the right order, every time. You answer the prompts. It builds the page.

Want the full method? Read the 7-minute case study.

SAMPLE STUDY

WHAT A FINISHED STUDY LOOKS LIKE

SAMPLE STUDY · DTC HOME GOODS · EMAIL & RETENTION

Copper & Pine grew email revenue 62% and lifted repeat purchases 41% by rebuilding its lifecycle flows

Copper & Pine sells small-batch home goods direct to consumers. The brand had a devoted audience and a Klaviyo account running on fumes: a single welcome email, batch-and-blast campaigns to the full list, and nothing after the first purchase. Email was treated as a megaphone when it should have been the retention engine.

The problem → the fix
One welcome email, then silence until the next promo blast.
A 6-email welcome flow built on the brand story, best sellers, and a first-purchase incentive timed to browse behavior.
Every send went to the full list, so open rates sank and unsubscribes climbed.
Segmentation by purchase history and engagement, with campaign frequency matched to each tier.
No post-purchase journey, so second orders happened by accident.
A replenishment and cross-sell flow sequenced to product usage cycles, plus a winback series for 90-day lapses.
The results
↑ 62%
Email-attributed revenue, up from 19% of total revenue to 31%
↑ 41%
Repeat purchase rate within 90 days of first order
↑ 28%
Revenue per recipient across all flows

“We honestly thought email was maxed out. Wayfield proved it was barely switched on. The flows run in the background and outsell our paid ads most weeks.”

Maren Oduya, Founder, Copper & Pine

Every finished study ships with a Book a Call button that points at your website, not ours. This is your sales asset. We just built the assembly line.

NOT SURE WHICH KIND YOU NEED?

Every case study fits one of five archetypes: Proof Machine, Transformation Story, Big Idea, Craft Showcase, or Method Demonstration. Pick the one that matches your strongest asset and Case Study Lab builds the page around it. Read the archetype guide.

COMING SOON

CASE STUDY LAB PRO

Pro recommends your primary and secondary archetype and unlocks deeper customization. Do you want first access when it launches?

QUESTIONS

BEFORE YOU ASK

Is Case Study Lab really free?

Yes. It's free to build and export your case study. We ask for your email so you can save your work and come back to it.

Do I need design skills?

No. Case Study Lab builds and exports the page for you, so you don't need a designer or any layout skills to ship something that looks finished.

What do I need before I start?

Bring a client win with real numbers, three starting problems, and one client quote. That's enough for the Lab to assemble a complete case study.

What if my numbers aren't huge?

Specific beats big. A real 14% lift converts harder than a vague "dramatically improved results." The framework runs on real numbers because "better" doesn't hook anyone. If you genuinely have none, ask the client for one. That conversation is worth having anyway.

Do I need my client's permission?

If you use their name, logo, or a quote, get their OK. The framework makes that ask easy because the client is the hero and the credit goes to their team. Most clients say yes to being publicly bragged about.

Whose call-to-action is on the finished study?

Yours. The Book a Call button on your study points to your website, so every share, post, and PDF works for your pipeline, not ours.

STOP HAND-CRANKING
CASE STUDIES

Every week without a current case study is a week you pitch on trust instead of proof. Answer a few prompts, get a numbers-up-top case study in minutes, and stop losing deals to the agency that actually sent one.

BUILD YOUR FREE CASE STUDY →

Free. Email to save your work. That's it.