1
Problem
Meta account was over-segmented and starving learning.
1
Solution
Consolidated to a Power 5 structure.
DTC Apparel · Paid Media & Growth
Kindred Goods lifted ROAS 61% and marketing profit 34% by rebuilding paid media, catalog, and affiliates
Kindred Goods is a DTC apparel brand whose paid media had stalled at breakeven, so Meridian Growth stepped in to rebuild the paid engine from the account structure up.
What we found and fixed
2
Problem
Google Shopping feed was missing attributes and titles.
2
Solution
Rebuilt the catalog and feed.
3
Problem
Affiliate program ran unmanaged with no tiering.
3
Solution
Restructured and tiered the affiliate program.
The results
2.9x ROAS
Up from 1.8x, a 61% lift
+18%
Revenue
+34%
Marketing-adjusted profit
"Meridian rebuilt our paid engine and the profit followed. We finally trust the numbers."
Priya Anand, VP Marketing, Kindred Goods
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