VISIBILITY LAB PRO

SEE WHAT YOUR
BUYERS ACTUALLY SEE

An AI-powered deep audit of your entire digital presence. 11 intelligence layers. A forensic breakdown of every claim you make, every channel you're missing, and every competitor outflanking you. Plus a 90-day battle plan to fix all of it.

SOLO
$29/mo
For individual operators
TEAM
$89/mo
For agencies & teams

Cancel anytime. 30-day money-back guarantee.

HOW IT WORKS

THREE STEPS TO
FULL INTELLIGENCE

01

FILL OUT A SHORT FORM

Tell us about your brand, channels, market, and growth goals. Takes about 5 minutes.

02

AI RUNS A DEEP AUDIT

Perplexity AI cross-references your inputs against public data, competitor signals, and market patterns.

03

GET YOUR DIAGNOSTIC

Receive a full report with 11 intelligence layers and a 90-day battle plan tailored to your gaps.

This is AI-powered intelligence, not a generic template. Every report is unique to your brand.

WHAT YOU TELL US

5 MINUTES OF INPUT.
11 LAYERS OF INTELLIGENCE.

The more context you provide, the more tailored your report. Here's what we ask for:

OPERATOR IDENTITY

Your name, title, and LinkedIn so we can audit your personal brand signal.

BRAND INFO

Company name and website URL. The foundation of your digital presence audit.

CHANNEL URLS

LinkedIn, YouTube, podcast, newsletter, Twitter. We audit every channel you're on.

BUSINESS CONTEXT

Revenue range, team size, business model. Helps calibrate recommendations to your reality.

MARKET CONTEXT

Target audience, competitors, current channels. Tells us where to focus the war room.

GROWTH CONTEXT

Growth goals, acquisition method, content capacity. Shapes your 90-day battle plan.

WHAT YOU GET

11 INTELLIGENCE LAYERS
IN EVERY PRO REPORT

EXECUTIVE DIAGNOSIS

A narrative assessment of your market position with a severity rating. Who's beating you, why, and what it's costing you.

EXAMPLE: Severity: HIGH. “Your conversion expertise is invisible. Competitors publishing 10x more content own the conversation you should be leading.”

KVI SCORE

Your Kilroy Visibility Index: a composite diagnostic across 6 dimensions with detailed findings for each.

EXAMPLE: Overall KVI: 20/100. Search: 18. Social: 25. Content: 12. Dark Social: 22. Share of Voice: 15. Founder: 30.

BRAND ARCHETYPE

Your brand classified into an archetype with detailed reasoning on how it shapes buyer perception.

EXAMPLE: Archetype: “The Invisible Expert.” Deep expertise, zero discoverability. Buyers never find you.

NARRATIVE FORENSICS

Website vs LinkedIn consistency, claim vs reality dissonance, founder vs brand alignment, and message drift analysis.

EXAMPLE: Consistency: 3/10. Website claims “full-service” but zero blog posts. LinkedIn bio contradicts homepage positioning.

BUYER JOURNEY MAP

4 stages (awareness through decision) with visibility grade, where prospects look, your presence, and revenue at risk.

EXAMPLE: Evaluation Stage: Grade F. Revenue at Risk: $150K–$400K. “No case studies. No social proof. Buyers drop off here.”

COMPETITOR WAR ROOM

Side-by-side KVI comparisons for 3 competitors. Threat levels, trend direction, and counter-positioning strategies.

EXAMPLE: Directive Consulting — “The Content Machine” — HIGH threat, Rising. Counter: Own the case study conversation they ignore.

CONTENT INTELLIGENCE

Topic opportunities with competitor neglect analysis, repurposing chains, and search volume data.

EXAMPLE: Topic: “$5M–$50M SaaS Growth Ceiling” — High volume, zero competitor coverage. Repurpose: Video → Blog → LinkedIn carousel.

CHANNEL CALENDARS

Specific plans for YouTube, LinkedIn, Podcast, and Events with cadence, team execution notes, and quick wins.

EXAMPLE: YouTube: Weekly Tuesday cadence. Quick win: “Why Agencies Fail at CRO.” Target: 1K subs in 90 days.

OPERATOR PROFILE

Personal brand score, LinkedIn strength, speaking presence, content authority, and founder dependency risk.

EXAMPLE: Founder Score: 32/100. Archetype: “The Reluctant Expert.” Dependency Risk: HIGH. LinkedIn: Irregular posting.

90-DAY BATTLE PLAN

4-phase execution plan across 13 weeks with weekly tasks, KVI impact projections, and resource requirements.

EXAMPLE: Weeks 1–2: Foundation Reset (20 hrs/wk, +8–12 KVI). Weeks 3–6: Content Engine (25 hrs/wk, +15–22 KVI).

KILROY'S HOT TAKE

Tim's unfiltered assessment: a vibe score, the one thing you need to hear, what nobody else will tell you, and your prognosis.

EXAMPLE: Vibe Score: 4.2/10. “You're a category expert hiding behind a website built in 2019. Fix the story or stay invisible.”
THE KILROY VISIBILITY INDEX

YOUR VISIBILITY
SCORED ACROSS 6 DIMENSIONS

The KVI isn't a vanity metric. It's a diagnostic framework that scores your brand's visibility across the 6 dimensions that determine whether buyers find you—or find your competitors instead.

SEARCH VISIBILITY
18
Zero organic rankings for core terms. Buyers searching for what you do aren't finding you.
SOCIAL AUTHORITY
25
Low CEO LinkedIn engagement. Your thought leadership isn't reaching decision-makers.
CONTENT VELOCITY
12
Dormant podcast. Two blog posts in 12 months. Your content engine is flatlined.
DARK SOCIAL
22
No community presence. Nobody's talking about you in the rooms where deals start.
SHARE OF VOICE
15
Competitors own the comparison conversation. You're not even in the consideration set.
FOUNDER SIGNAL
30
Irregular posting. No speaking engagements. Your personal brand isn't pulling its weight.

This is one section of your Pro report. See the full report →

COMPETITOR WAR ROOM

KNOW WHO'S
OUTFLANKING YOU

Your Pro report profiles 3 competitors with side-by-side KVI comparisons, threat levels, trend direction, and counter-positioning strategies.

HIGH THREAT Rising

Directive Consulting

“The Content Machine”

Publishing 4x/week across YouTube, LinkedIn, and blog. Ranking for your core terms. Gaining share of voice every quarter.

HIGH THREAT Declining

Refine Labs

“The Media Empire”

Built massive brand equity through founder-led content. Still dominant in dark social despite declining output.

MEDIUM THREAT Stable

Kalungi

“The Systematizer”

Methodical content machine. Case study library. Strong SEO foundation. Growing through process, not personality.

YOUR 90-DAY BATTLE PLAN

A PHASED PLAYBOOK
BUILT FOR YOUR GAPS

Every Pro report includes a 13-week execution plan tailored to your archetype, KVI gaps, and team capacity. Not generic advice—a battle plan.

WEEKS 1–2

Foundation Reset

Homepage reposition. Case study creation. Profile optimization. YouTube channel setup.

20 hrs/week KVI Impact: +8–12 pts
WEEKS 3–6

Content Engine

Video publishing cadence. Podcast launch. LinkedIn activation. Blog pillar posts.

25 hrs/week KVI Impact: +15–22 pts
WEEKS 7–10

Authority Amplification

Workshop execution. Podcast guesting. Community participation. Contrarian content launch.

20 hrs/week KVI Impact: +10–18 pts
WEEKS 11–13

Pipeline Conversion

Inbound analysis. Service positioning tests. Retargeting campaigns. Event planning.

15 hrs/week KVI Impact: +5–10 pts
KILROY'S HOT TAKE

THE PART NOBODY
ELSE WILL WRITE

Every Pro report ends with Tim's unfiltered assessment. No corporate hedging. No polite suggestions. Just the truth about where you stand and what happens next.

VIBE SCORE
4.2/10
Your brand energy reads "we're fine" in a market that rewards urgency.
THE ONE THING
“You have a positioning problem disguised as a traffic problem.”
WHAT NOBODY WILL TELL YOU
“Your website says 'growth partner' but your LinkedIn says 'freelancer who got lucky.' Pick a lane before buyers pick it for you.”
PROGNOSIS
Do Nothing: 12-month pipeline decline of 25–40%. Competitors absorb your referral network. You become a vendor, not a partner.
Execute the Plan: KVI from 20 to 55+ in 90 days. Inbound inquiries within 60 days. Category authority within 6 months.

This is from an actual Pro report. See the full example →

COMPARE

FREE VS PRO

Visibility Lab
Free
  • Visibility Score (0–100)
  • Archetype Classification
  • Forensic Audit (summary)
  • Decision Danger Zones
  • Competitor Snapshot
  • KVI Score (6 dimensions)
  • Executive Diagnosis
  • Narrative Forensics (deep)
  • Buyer Journey Map
  • Competitor War Room
  • Content Intelligence
  • Channel Calendars
  • Operator Profile
  • 90-Day Battle Plan
  • Kilroy's Hot Take
Try Free →
Pro Solo
$29/mo
  • Visibility Score (0–100)
  • Archetype Classification
  • Forensic Audit (deep)
  • Decision Danger Zones
  • Competitor Snapshot
  • KVI Score (6 dimensions)
  • Executive Diagnosis
  • Narrative Forensics (deep)
  • Buyer Journey Map
  • Competitor War Room
  • Content Intelligence
  • Channel Calendars
  • Operator Profile
  • 90-Day Battle Plan
  • Kilroy's Hot Take
Get Solo →
Pro Team
$89/mo
  • Everything in Solo
  • Unlimited team members
  • Unlimited reports
  • Run competitors & prospects
  • Shared team dashboard
Get Team →
FAQ

COMMON QUESTIONS

What do I need to get started?

Just fill out a 5-minute form about your brand, channels, and market. The more detail you provide, the more tailored your report. No login required to start.

How is this different from the free version?

Free gives you a visibility score and a quick snapshot. Pro is a full AI-powered audit with 11 intelligence layers, competitor war room, channel calendars, and a complete 90-day execution plan.

What powers the analysis?

Perplexity AI (sonar-pro) cross-references your inputs against public data, competitor signals, and market patterns to generate intelligence that's specific to your brand and market.

How many reports can I generate?

Unlimited. Run your own brand, run competitors, run prospects. No per-report fees. Use it as an agency tool.

Can I cancel anytime?

Yes. No contracts. No cancellation fees. Cancel from your dashboard whenever you want.

What's the 90-Day Battle Plan?

A 4-phase execution plan customized to your KVI gaps, archetype, and team capacity. Weekly tasks, milestones, and projected KVI impact for each phase. Not generic advice—your specific playbook.

YOUR COMPETITORS HAVE
A VISIBILITY STRATEGY.
DO YOU?

While you're waiting for the next referral, your competitors are publishing, ranking, and showing up everywhere your buyers look. Get the diagnostic. Get the battle plan. Start becoming visible.

or see an example Pro report first →

30-day money-back guarantee. Cancel anytime.

Explore the Agency Sales Glossary — archetypes, patterns & more →