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  <title>Tim Kilroy — Agency Growth Blog</title>
  <link>https://timkilroy.com/blog</link>
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  <description>Frameworks, playbooks, and hard-earned lessons on agency sales, demand, and growth from Tim Kilroy.</description>
  <language>en-us</language>
  <lastBuildDate>Tue, 19 May 2026 00:00:00 GMT</lastBuildDate>
  <item>
    <title><![CDATA[AI Prompts for Discovery Calls: Pre-Call Research, Scoring, and Recap]]></title>
    <link>https://timkilroy.com/blog/ai-prompts-for-discovery-calls</link>
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    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[The Claude and GPT prompts agencies actually use to prepare for, score, and recap discovery calls. Four drop-in templates with examples and rubrics. Replace your ad-hoc workflow with a system.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/ai-prompts-for-discovery-calls.md" />
  </item>
  <item>
    <title><![CDATA[The ICP Scoring Rubric Template Agencies Actually Use]]></title>
    <link>https://timkilroy.com/blog/icp-scoring-rubric-template</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/icp-scoring-rubric-template</guid>
    <pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[A scoring rubric that turns "ideal customer profile" from a wall poster into a decision tool. Five weighted criteria, real tier thresholds, and a worked example with three prospects. Drop it in this week.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/icp-scoring-rubric-template.md" />
  </item>
  <item>
    <title><![CDATA[The Discovery Call Preparation Framework (Different Buyers Need Different Prep)]]></title>
    <link>https://timkilroy.com/blog/discovery-call-preparation-framework</link>
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    <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[One discovery call framework breaks the moment you sell to multiple buyer types. A 30-minute call with a founder needs different prep than a 60-minute call with procurement. Here's the framework that scales to both.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/discovery-call-preparation-framework.md" />
  </item>
  <item>
    <title><![CDATA[Pre-Call Research in 15 Minutes: The Checklist Agencies (Should) Actually Use]]></title>
    <link>https://timkilroy.com/blog/pre-call-research-15-minutes</link>
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    <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[Most agency owners over-prep for discovery calls or skip prep entirely. Neither works. This is the 15-minute checklist that hits the three things that actually change the conversation.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/pre-call-research-15-minutes.md" />
  </item>
  <item>
    <title><![CDATA[The ICP Scoring Prompt for AI Sales Agents]]></title>
    <link>https://timkilroy.com/blog/icp-scoring-prompt-ai-sales-agents</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/icp-scoring-prompt-ai-sales-agents</guid>
    <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[The Claude and GPT prompts agencies actually use to score prospects against their ICP. Drop-in templates with the rubric structure that makes the scores reliable.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/icp-scoring-prompt-ai-sales-agents.md" />
  </item>
  <item>
    <title><![CDATA[The Founder Tax: You Are Lighting $127,000 On Fire]]></title>
    <link>https://timkilroy.com/blog/the-founder-tax</link>
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    <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
    <category>Agency Finances</category>
    <description><![CDATA[The founder tax is the sneaky way that the average seven-figure agency owner lights $127,000 a year on fire and doesn't really know it. ]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-founder-tax.md" />
  </item>
  <item>
    <title><![CDATA[Horizontal vs Vertical Agency Growth: Which Path Is Right?]]></title>
    <link>https://timkilroy.com/blog/horizontal-vs-vertical-growth</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/horizontal-vs-vertical-growth</guid>
    <pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[Agency owners chase horizontal growth by default. They chase more clients, more services, & create more chaos. Here's how to pick the right growth direction (and why vertical might save your sanity)]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/horizontal-vs-vertical-growth.md" />
  </item>
  <item>
    <title><![CDATA[Sales Is a Service, Not a Performance: A New Sales Philosophy]]></title>
    <link>https://timkilroy.com/blog/sales-is-a-service-not-a-performance</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/sales-is-a-service-not-a-performance</guid>
    <pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[Stop performing and start serving. The agency founders who close the best deals treat sales as diagnosis & partnership, not a theatrical performance.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/sales-is-a-service-not-a-performance.md" />
  </item>
  <item>
    <title><![CDATA[The GTM Stack That Actually Wins Deals (And the 5 Rules That Make It Work)]]></title>
    <link>https://timkilroy.com/blog/the-gtm-stack-that-actually-wins-deals</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/the-gtm-stack-that-actually-wins-deals</guid>
    <pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate>
    <category>Lead Gen</category>
    <description><![CDATA[Most agencies have too many GTM tools and no system connecting them. Here's the stack I actually use, in sequence, and the 5 rules that make it work.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-gtm-stack-that-actually-wins-deals.md" />
  </item>
  <item>
    <title><![CDATA[How to Know If a Prospect Is Worth Your Time In the First 5 Minutes]]></title>
    <link>https://timkilroy.com/blog/how-to-know-if-a-prospect-is-worth-your-time-in-the-first-5-minutes</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/how-to-know-if-a-prospect-is-worth-your-time-in-the-first-5-minutes</guid>
    <pubDate>Tue, 03 Mar 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[You don't need a 45-minute call to do a basic prospect qualification. Here's how to read the signals in the first five minutes and why walking away early is one of the most profitable skills an agency can develop.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/how-to-know-if-a-prospect-is-worth-your-time-in-the-first-5-minutes.md" />
  </item>
  <item>
    <title><![CDATA[What's The Difference Between A Discovery Call and a Sales Call?]]></title>
    <link>https://timkilroy.com/blog/discovery-call-vs-sales-call</link>
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    <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[ Most agencies treat discovery calls like sales calls and blow the deal before it starts. Here's the real difference between a discovery call and a sales call - and how to use a discovery call to close more deals.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/discovery-call-vs-sales-call.md" />
  </item>
  <item>
    <title><![CDATA["Just Send Me a Proposal" Isn't A Win - It's A Signal That You Need to Fix Your Sales Approach]]></title>
    <link>https://timkilroy.com/blog/agency-prospect-says-just-send-me-a-proposal</link>
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    <pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[When a prospect says "just send me a proposal," most agencies panic and comply. That's the wrong move. Here's what they're really saying and how to respond without wasting your time OR losing the deal.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/agency-prospect-says-just-send-me-a-proposal.md" />
  </item>
  <item>
    <title><![CDATA[Stop Calling It Lead Gen: Why the Best Agencies Win Deals Before Others Even Know The Prospect Is In Market]]></title>
    <link>https://timkilroy.com/blog/stop-calling-it-lead-gen</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/stop-calling-it-lead-gen</guid>
    <pubDate>Thu, 26 Feb 2026 00:00:00 GMT</pubDate>
    <category>Lead Gen</category>
    <description><![CDATA[You don't need more leads, skippy. You need to be in the consideration set before anyone even knows they're buying. Lead gen is the wrong frame and learn how  DemandOS thinking will make you the obvious (only?) choice.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/stop-calling-it-lead-gen.md" />
  </item>
  <item>
    <title><![CDATA[The Agency Discovery Call Playbook: What We Got Wrong and How We Fixed It]]></title>
    <link>https://timkilroy.com/blog/the-agency-discovery-call-playbook-what-we-got-wrong-and-how-we-fixed-it</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/the-agency-discovery-call-playbook-what-we-got-wrong-and-how-we-fixed-it</guid>
    <pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[After 25 years watching agencies (including my won) blow discovery calls, here's the pattern that kills more deals than anything else and the framework we built to fix it.
]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-agency-discovery-call-playbook-what-we-got-wrong-and-how-we-fixed-it.md" />
  </item>
  <item>
    <title><![CDATA[From Marketer to Agency Leader - The Transformation]]></title>
    <link>https://timkilroy.com/blog/we-turn-marketers-into-agency-leaders</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/we-turn-marketers-into-agency-leaders</guid>
    <pubDate>Tue, 27 Jan 2026 00:00:00 GMT</pubDate>
    <category>Leadership</category>
    <description><![CDATA[The gap between being a great marketer and being a great agency leader is where most founders get stuck. Here's how to cross it.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/we-turn-marketers-into-agency-leaders.md" />
  </item>
  <item>
    <title><![CDATA[Top 20 Sales Resources for Agency Owners]]></title>
    <link>https://timkilroy.com/blog/top-20-sales-resources-for-agency-owners</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/top-20-sales-resources-for-agency-owners</guid>
    <pubDate>Fri, 23 Jan 2026 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[The best sales books, tools & frameworks for agency owners. Curated for founders who sell or want to stop selling themselves.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/top-20-sales-resources-for-agency-owners.md" />
  </item>
  <item>
    <title><![CDATA[The Definitive Agency ICP Guide: Build, Score & Refine Your Ideal Client Profile]]></title>
    <link>https://timkilroy.com/blog/icp-scoring-framework</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/icp-scoring-framework</guid>
    <pubDate>Fri, 02 Jan 2026 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[The complete guide to building, scoring, and evolving your agency's ideal client profile. From Return on Understanding to the ICP Scorecard — everything you need to target the right clients and grow faster.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/icp-scoring-framework.md" />
  </item>
  <item>
    <title><![CDATA[Agency Cash Flow Playbook: Advance Billing That Protects Profit]]></title>
    <link>https://timkilroy.com/blog/agency-cash-flow-playbook-advance-billing-that-protects-prof</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/agency-cash-flow-playbook-advance-billing-that-protects-prof</guid>
    <pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate>
    <category>Agency Finances</category>
    <description><![CDATA[Stop bleeding cash. This agency cash flow playbook shows you how advance billing protects profit, smooths revenue and keeps your agency healthy.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/agency-cash-flow-playbook-advance-billing-that-protects-prof.md" />
  </item>
  <item>
    <title><![CDATA[Positioning Is Sacrifice — Why Saying No Grows Your Agency]]></title>
    <link>https://timkilroy.com/blog/positioning-is-sacrifice</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/positioning-is-sacrifice</guid>
    <pubDate>Sat, 20 Sep 2025 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[The hardest part of agency positioning isn't finding your niche — it's letting go of everything else. Here's why sacrifice is the strategy.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/positioning-is-sacrifice.md" />
  </item>
  <item>
    <title><![CDATA[You Can't Outbound Your Way Out of Obscurity — Agency Lead Gen]]></title>
    <link>https://timkilroy.com/blog/you-cant-outbound-your-way-out-of-obscurity-agency-lead-gen</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/you-cant-outbound-your-way-out-of-obscurity-agency-lead-gen</guid>
    <pubDate>Fri, 16 May 2025 00:00:00 GMT</pubDate>
    <category>Lead Gen</category>
    <description><![CDATA[Agency lead gen is like a hedge fund: you need diversified channels, not just cold outreach. Why outbound alone won't save your pipeline.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/you-cant-outbound-your-way-out-of-obscurity-agency-lead-gen.md" />
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  <item>
    <title><![CDATA[Managing People, Not Tasks — The Leadership Shift That Changes Everything]]></title>
    <link>https://timkilroy.com/blog/managing-people-not-tasks-the-leadership-shift-that-changes</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/managing-people-not-tasks-the-leadership-shift-that-changes</guid>
    <pubDate>Wed, 26 Feb 2025 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[The shift from task manager to people leader is the hardest move for agency owners — and the one that unlocks real growth.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/managing-people-not-tasks-the-leadership-shift-that-changes.md" />
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  <item>
    <title><![CDATA[Build a Culture of Execution Using the Next 5 Framework]]></title>
    <link>https://timkilroy.com/blog/build-a-culture-of-execution-using-the-next-five</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/build-a-culture-of-execution-using-the-next-five</guid>
    <pubDate>Tue, 11 Feb 2025 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[The Next 5 framework creates execution culture in your agency. Stop planning endlessly and start shipping what matters most this week.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/build-a-culture-of-execution-using-the-next-five.md" />
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  <item>
    <title><![CDATA[Market Your Agency Using the Next 5 Framework]]></title>
    <link>https://timkilroy.com/blog/market-your-marketing-agency-using-the-next-5-framework</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/market-your-marketing-agency-using-the-next-5-framework</guid>
    <pubDate>Tue, 11 Feb 2025 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[Apply the Next 5 framework to your agency's own marketing. Stop overthinking content and start building visibility that compounds.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/market-your-marketing-agency-using-the-next-5-framework.md" />
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  <item>
    <title><![CDATA[The 5-Minute Management Hack for Busy Agency Leaders]]></title>
    <link>https://timkilroy.com/blog/the-5-minute-management-hack-every-busy-agency-leader-needs</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/the-5-minute-management-hack-every-busy-agency-leader-needs</guid>
    <pubDate>Sun, 02 Feb 2025 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[A simple 5-minute daily habit that transforms how you lead your agency team. Less firefighting, more strategic leadership.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-5-minute-management-hack-every-busy-agency-leader-needs.md" />
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  <item>
    <title><![CDATA[The Next 5: UNSCALE in Action — Framework Case Study]]></title>
    <link>https://timkilroy.com/blog/the-next-5-unscale-in-action</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/the-next-5-unscale-in-action</guid>
    <pubDate>Sun, 02 Feb 2025 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[See the UNSCALE philosophy in action through the Next 5 framework. How focusing on fewer priorities creates more agency growth.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-next-5-unscale-in-action.md" />
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  <item>
    <title><![CDATA[UNSCALE: Why Scaling Your Agency Might Be Killing It]]></title>
    <link>https://timkilroy.com/blog/unscale-the-counterintuitive-path-to-agency-growth</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/unscale-the-counterintuitive-path-to-agency-growth</guid>
    <pubDate>Sun, 02 Feb 2025 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[More clients \u2260 more profit. UNSCALE is the counterintuitive approach that builds margins, not just revenue. Stop scaling, start growing.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/unscale-the-counterintuitive-path-to-agency-growth.md" />
  </item>
  <item>
    <title><![CDATA[Top Agency Pain Points — And How to Fix Every One]]></title>
    <link>https://timkilroy.com/blog/top-agency-pain-points-all-solved-in-1-amazing-blog-post</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/top-agency-pain-points-all-solved-in-1-amazing-blog-post</guid>
    <pubDate>Sat, 16 Nov 2024 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[The most common agency pain points — lead gen, cash flow, hiring, client churn, pricing — and practical fixes for each one.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/top-agency-pain-points-all-solved-in-1-amazing-blog-post.md" />
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  <item>
    <title><![CDATA[AI in Agencies — How Smart Agency Owners Are Using AI]]></title>
    <link>https://timkilroy.com/blog/ai-in-agencies</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/ai-in-agencies</guid>
    <pubDate>Thu, 17 Oct 2024 00:00:00 GMT</pubDate>
    <category>AI</category>
    <description><![CDATA[How forward-thinking agency owners are using AI to improve delivery, automate ops and create competitive advantages.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/ai-in-agencies.md" />
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    <title><![CDATA[The Leadership Lever — Small Shifts, Big Agency Impact]]></title>
    <link>https://timkilroy.com/blog/the-leadership-lever</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/the-leadership-lever</guid>
    <pubDate>Thu, 17 Oct 2024 00:00:00 GMT</pubDate>
    <category>Leadership</category>
    <description><![CDATA[Small leadership shifts that create outsized results in your agency. The lever that turns founder frustration into team-driven growth.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-leadership-lever.md" />
  </item>
  <item>
    <title><![CDATA[What Would You Do? A Decision Framework for Agency Owners]]></title>
    <link>https://timkilroy.com/blog/what-would-you-do-agency-owner</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/what-would-you-do-agency-owner</guid>
    <pubDate>Wed, 02 Oct 2024 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[When you're stuck between options as an agency owner, here's the framework that cuts through the noise and drives action.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/what-would-you-do-agency-owner.md" />
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    <title><![CDATA[Going Upmarket — How Agencies Land Bigger Clients]]></title>
    <link>https://timkilroy.com/blog/the-down-low-on-going-up-market</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/the-down-low-on-going-up-market</guid>
    <pubDate>Wed, 29 May 2024 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[Ready to move upmarket? Here's what changes when you pursue larger clients — pricing, sales process, delivery and team.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-down-low-on-going-up-market.md" />
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  <item>
    <title><![CDATA[25 Marketing Agency Trends That Changed in 2024]]></title>
    <link>https://timkilroy.com/blog/25-for-2024-25-things-that-are-going-to-change-in-marketing</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/25-for-2024-25-things-that-are-going-to-change-in-marketing</guid>
    <pubDate>Thu, 28 Dec 2023 00:00:00 GMT</pubDate>
    <category>News</category>
    <description><![CDATA[25 predictions for how marketing agencies adapted in 2024 — from AI adoption to pricing shifts to client expectations.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/25-for-2024-25-things-that-are-going-to-change-in-marketing.md" />
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    <title><![CDATA[Creating Urgency in Agency Sales (Without Being Pushy)]]></title>
    <link>https://timkilroy.com/blog/urgent-urgency</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/urgent-urgency</guid>
    <pubDate>Thu, 16 Nov 2023 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[How to create real urgency in your agency sales process without resorting to fake scarcity or manipulation tactics.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/urgent-urgency.md" />
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    <title><![CDATA[Dave Jackson on Agency Growth — The Kilroy Report]]></title>
    <link>https://timkilroy.com/blog/dave-jackson-the-kilroy-report</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/dave-jackson-the-kilroy-report</guid>
    <pubDate>Tue, 27 Sep 2022 00:00:00 GMT</pubDate>
    <category>Podcast</category>
    <description><![CDATA[Dave Jackson shares insights on agency growth and business development in this episode of The Kilroy Report.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/dave-jackson-the-kilroy-report.md" />
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  <item>
    <title><![CDATA[Unlock Your Agency's Hidden Potential]]></title>
    <link>https://timkilroy.com/blog/magic-of-unlocking-the-potential-in-your-business</link>
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    <pubDate>Thu, 22 Sep 2022 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[Most agencies are sitting on untapped potential. Here's how to find it, unlock it, and turn latent value into real growth.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/magic-of-unlocking-the-potential-in-your-business.md" />
  </item>
  <item>
    <title><![CDATA[The 2 Challenges Every Agency Owner Faces]]></title>
    <link>https://timkilroy.com/blog/2-challenges-all-agency-owners-struggle-with</link>
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    <pubDate>Fri, 09 Sep 2022 00:00:00 GMT</pubDate>
    <category>Agency Challenges</category>
    <description><![CDATA[Every agency owner faces the same two fundamental challenges. Here's what they are and how the best operators overcome them.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/2-challenges-all-agency-owners-struggle-with.md" />
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  <item>
    <title><![CDATA[Results vs Outcomes — Why the Distinction Matters for Agencies]]></title>
    <link>https://timkilroy.com/blog/results-vs-outcomes</link>
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    <pubDate>Fri, 09 Sep 2022 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[Agencies that focus on outcomes (not just results) win bigger clients and keep them longer. Here's the difference and why it matters.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/results-vs-outcomes.md" />
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  <item>
    <title><![CDATA[The Eisenhower Matrix for Agency Owners — Prioritize What Matters]]></title>
    <link>https://timkilroy.com/blog/the-eisenhower-matrix</link>
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    <pubDate>Thu, 01 Sep 2022 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[How agency owners can use the Eisenhower Matrix to stop firefighting and start focusing on what actually grows the business.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-eisenhower-matrix.md" />
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  <item>
    <title><![CDATA[Advice to Agency Leaders — Stop Managing, Start Leading]]></title>
    <link>https://timkilroy.com/blog/advice-to-agency-leaders</link>
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    <pubDate>Wed, 24 Aug 2022 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[A leader sets the vision and provides resources — not micromanaging tasks. The shift from doer to leader is the hardest move.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/advice-to-agency-leaders.md" />
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    <title><![CDATA[2 Employee Review Mistakes Agency Owners Keep Making]]></title>
    <link>https://timkilroy.com/blog/2-donts-of-employee-reviews</link>
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    <pubDate>Mon, 22 Aug 2022 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[Two common employee review mistakes that damage trust and kill retention in agencies — and what to do instead.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/2-donts-of-employee-reviews.md" />
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    <title><![CDATA[Agency Revenue Forecasting — Why It's Hard and How to Fix It]]></title>
    <link>https://timkilroy.com/blog/forecasting-is-challenging</link>
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    <pubDate>Mon, 22 Aug 2022 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[Revenue forecasting is one of the hardest parts of running an agency. Here's why it breaks and a practical approach to get it right.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/forecasting-is-challenging.md" />
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    <title><![CDATA[John Hill Part 2 — Scaling an Agency]]></title>
    <link>https://timkilroy.com/blog/john-hill-part-2-the-kilroy-report</link>
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    <pubDate>Wed, 17 Aug 2022 00:00:00 GMT</pubDate>
    <category>Podcast</category>
    <description><![CDATA[John Hill returns to discuss scaling challenges and solutions for growing agencies.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/john-hill-part-2-the-kilroy-report.md" />
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    <title><![CDATA[Beyond Price — What Agency Clients Actually Care About]]></title>
    <link>https://timkilroy.com/blog/price-is-not-the-only-consideration</link>
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    <pubDate>Tue, 09 Aug 2022 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[If you're losing deals on price alone, you're selling wrong. Here's what agency clients actually weigh beyond your fee.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/price-is-not-the-only-consideration.md" />
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    <title><![CDATA[How to Find More Clients for Your Agency]]></title>
    <link>https://timkilroy.com/blog/how-to-find-more-clients</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/how-to-find-more-clients</guid>
    <pubDate>Mon, 08 Aug 2022 00:00:00 GMT</pubDate>
    <category>Lead Gen</category>
    <description><![CDATA[Practical strategies for agency owners to find more (and better) clients — beyond referrals and cold outreach.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/how-to-find-more-clients.md" />
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  <item>
    <title><![CDATA[The Best Way for an Agency to Grow — It's Not What You Think]]></title>
    <link>https://timkilroy.com/blog/whats-the-best-way-for-an-agency-to-grow</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/whats-the-best-way-for-an-agency-to-grow</guid>
    <pubDate>Fri, 05 Aug 2022 00:00:00 GMT</pubDate>
    <category>Agency Growth</category>
    <description><![CDATA[The best agency growth strategy isn't more marketing or more clients. It's building systems that make growth inevitable.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/whats-the-best-way-for-an-agency-to-grow.md" />
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  <item>
    <title><![CDATA[The Hardest Thing Agency Owners Have to Do]]></title>
    <link>https://timkilroy.com/blog/the-hardest-thing-agency-owners-have-to-do</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/the-hardest-thing-agency-owners-have-to-do</guid>
    <pubDate>Fri, 29 Jul 2022 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[The hardest decision agency owners face isn't about clients or revenue — it's about letting go of the work you love to lead.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/the-hardest-thing-agency-owners-have-to-do.md" />
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    <title><![CDATA[John Hill on Agency Leadership — The Kilroy Report]]></title>
    <link>https://timkilroy.com/blog/john-hill-the-kilroy-report</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/john-hill-the-kilroy-report</guid>
    <pubDate>Tue, 26 Jul 2022 00:00:00 GMT</pubDate>
    <category>Podcast</category>
    <description><![CDATA[John Hill shares leadership lessons from building and growing his agency.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/john-hill-the-kilroy-report.md" />
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    <title><![CDATA[Unrealistic Expectations That Hold Agency Owners Back]]></title>
    <link>https://timkilroy.com/blog/unrealistic-expectations-of-business-owners</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/unrealistic-expectations-of-business-owners</guid>
    <pubDate>Wed, 20 Jul 2022 00:00:00 GMT</pubDate>
    <category>Management</category>
    <description><![CDATA[The expectations that seemed reasonable when you started your agency might be the very things holding you back from growth.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/unrealistic-expectations-of-business-owners.md" />
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    <title><![CDATA[3 Steps to Recruit Great Talent for Your Agency]]></title>
    <link>https://timkilroy.com/blog/3-steps-to-recruit-great-talent</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/3-steps-to-recruit-great-talent</guid>
    <pubDate>Tue, 05 Jul 2022 00:00:00 GMT</pubDate>
    <category>Team</category>
    <description><![CDATA[Hiring great people for your agency isn't about luck — it's about process. Three steps to consistently attract top talent.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/3-steps-to-recruit-great-talent.md" />
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    <title><![CDATA[How to Defeat Pricing Objections in Agency Sales]]></title>
    <link>https://timkilroy.com/blog/defeat-pricing-objections</link>
    <guid isPermaLink="true">https://timkilroy.com/blog/defeat-pricing-objections</guid>
    <pubDate>Tue, 05 Jul 2022 00:00:00 GMT</pubDate>
    <category>Sales</category>
    <description><![CDATA[Stop discounting. Here's how to handle pricing objections in agency sales conversations without losing the deal or your margins.]]></description>
    <atom:link rel="alternate" type="text/markdown" href="https://timkilroy.com/blog/defeat-pricing-objections.md" />
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