---
title: "Why Upsells Are Your Agency's Best Revenue Lever"
description: "Upselling existing clients is 5-25x cheaper than new business. How to systematically identify and close upsell opportunities."
url: https://timkilroy.com/blog/upsells-are-valuable
date: 2022-03-07
updated: 2026-02-28T22:57:30Z
category: "Sales"
author: Tim Kilroy
---

# Why Upsells Are Your Agency's Best Revenue Lever

_Upselling existing clients is 5-25x cheaper than new business. How to systematically identify and close upsell opportunities._


**Upsells are valuable because they’re like a tighter hug for your client. **You and your client are already connected through whatever service you're engaged in. 

**A validation of trust occurs when you’re able to upsell someone (add more services, or a different service, or increase the scope of what you’re doing). **The relationship that you have with your client and the impact that you’re creating is affirmed because they now believe that you can do what you say. 

**The more services or the higher scale of services that you provide for your client, the less likely they are to leave. **Over time you create a shared workflow, and leaving that shared workflow is disruptive for the client. People don’t like change or disruption. They like continuity. 

**You knit stronger relationships as you increase the level of service with your clients. **You bring clients closer to you and vice versa. 

**As you create a shared sense of mission, your relationship becomes more secure. **It's really hard to kick people off your team if they share your values and your mission.

[Watch on YouTube (YouTube)](https://www.youtube.com/watch?v=Tg-3wKkBQzg)

---
Canonical URL: https://timkilroy.com/blog/upsells-are-valuable