---
title: "The Power of Visual Prospecting for Agencies"
description: "Adding visuals to your prospecting messages dramatically increases response rates. How to use images and video in outreach."
url: https://timkilroy.com/blog/the-power-of-pictures-in-prospecting
date: 2020-04-23
updated: 2026-02-23T23:58:34Z
category: "Lead Gen"
author: Tim Kilroy
---

# The Power of Visual Prospecting for Agencies

_Adding visuals to your prospecting messages dramatically increases response rates. How to use images and video in outreach._


I am a big fan of [cold email](/blog/cold-outreach-tips) for prospecting. I think it is such a useful prospecting tool that I wrote a[ cold email guide.](https://timkilroy.com/cold-email) I've run across something that runs totally contrary to what I expected. In my e-mails, I give away some super high-quality content (like watch the video, do it and make more money today). I love giving away content, and for prospects I really want to show them the kind of quality insight and information that they get from me. Pretty consistently, 6-8% of my prospects click on those resources - I am not sure if that is "magical", but it works. I get people to engage with my content, they are able to make their judgements about my expertise, and generally I think this strategy is effective. Many of my 1st time calls reference content that I have created and shared. I have used videos in e-mails previously. In fact, my [Focus Friday email series](https://timkilroy.com/focus-friday) has a video at its core. But I have never used a video in a prospecting email before. I'm not shy about drawing the click, but I've been really focused on email prospecting as a text medium - I use video a lot in my [Agency Breakout FB group](https://www.facebook.com/groups/agencybreakout/) & my [LinkedIn](https://www.linkedin.com/posts/timkilroy_culture-managementtips-agencygrowth-activity-6658448493075587072-ZEUV) feed. But I got really well-done testimonial, and I thought I would try dropping a video as some 3rd-party cred in my outreach. **The result set is whacky.**   The video has a **24% CTR** - completely dwarfing my usual CTR. This campaign is still active, so the result set isn't final yet, but the CTR is so astounding that I am going to actively test and analyze this. The response rate to the video e-mail is *lower* than my "regular" cold email (video e-mail is at 14% reply rate whereas historic average is ~23ish%). But if the CTR rate continues to dominate, then we can leverage the eye candy of a video snippet to drive traffic to a quality video-based experience (maybe more training content, or perhaps a video-heavy page with additional engagement elements... Are you trying video in your prospecting? What are your results?  

---
Canonical URL: https://timkilroy.com/blog/the-power-of-pictures-in-prospecting