---
title: "What Marketers Want from Agencies — Jan Back"
description: "Jan Back reveals what brand-side marketers actually look for when hiring and working with agencies."
url: https://timkilroy.com/blog/jan-back-what-marketers-want-from-agencies
date: 2021-06-24
updated: 2026-02-23T23:58:32Z
category: "Podcast"
author: Tim Kilroy
---

# What Marketers Want from Agencies — Jan Back

_Jan Back reveals what brand-side marketers actually look for when hiring and working with agencies._


Jan Back is a veteran marketer who is kind enough to share what marketers want from agencies. You'll learn how to avoid the biggest mistakes that agencies make during the pitch (25.47) and how to listen to your clients (28:07) and how to have the right level of flexibility in your account management strategies. Additionally, creating operational/tactical & strategic communication paths (30:14).

[ Listen on Adori](https://podcasts.adorilabs.com/the-kilroy-report/marketing-veteran-jan-back?eid=IOfTJgsdgYRsDBcB)

[ Subscribe on Apple Podcasts](https://podcasts.apple.com/us/podcast/marketing-veteran-jan-back/id1502260334?i=1000472289052)

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Canonical URL: https://timkilroy.com/blog/jan-back-what-marketers-want-from-agencies