---
title: "5 Ways to Improve Your Agency's Revenue"
description: "Five practical strategies to grow agency revenue — from pricing adjustments to upsells to reducing churn."
url: https://timkilroy.com/blog/improve-your-agencys-revenue
date: 2022-03-07
updated: 2026-02-28T22:56:58Z
category: "Sales"
author: Tim Kilroy
---

# 5 Ways to Improve Your Agency's Revenue

_Five practical strategies to grow agency revenue — from pricing adjustments to upsells to reducing churn._


**One of the biggest challenges for agencies when they're trying to generate revenue is understanding the value of what they're delivering. **Some people try to overwhelm the client with a list of activities that they're going to do in the hopes that the client will say “Yes, I’ll pay you money for that.” That doesn’t ever work. 

**Position yourself so that what the client is paying you is a good deal relative to what they’re going to get. **Price based on the value delivered rather than the activity done. Make sure you’re talking to the right people.

**Match what you’re charging with what the client can afford. **You have to know that your client can afford the level of service you’re trying to provide and that they understand it. 

**Think about your initial revenue as the beginning of a revenue growth opportunity. **You don’t have to win the business at your total most amazing top price. Look to land and expand.

[Watch on YouTube (YouTube)](https://www.youtube.com/watch?v=aCHCMHUW6fc)

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Canonical URL: https://timkilroy.com/blog/improve-your-agencys-revenue